01.Boccherini Conservatory
Visual Identity, Print, Social Media

(2025 - ...)

At the beginning of 2025, I began my collaboration with the “L. Boccherini” Conservatory of Lucca.
Their goal was to renew and rejuvenate their visual identity, making it easily adaptable across all outputs: booklets, social media, posters, banners, flyers, and more.
In addition, the Conservatory also needed a photographer to document concerts and the school more broadly, for use in social media and visual communication—such as images of teaching activities used to promote enrollment.

This dual role allowed me to have broad control over the institution’s overall image, ensuring consistency and high quality across every visual aspect.

Booklet for the 2025 concert season, titled Open 2025. It includes all the concerts organized by the university that are open to the public.

Booklet for the music recitals, held in May/June 2025.

Welcome booklet for new students. It provides an overview of the school and explains the different sectors of the institution:
Production, Teaching and Research.

Social media graphics created for concerts, masterclasses, enrollment campaigns, institutional communications, and more.
You can see the work on the university’s Instagram page:
@conservatorioboccherini

Totems placed throughout the university, where students can find information about upcoming concerts, masterclasses, and more.

Gadgets that students, professors, and external visitors can purchase. The money obtained from these sales is donated to the conservatory.

Tote bag for the new Pop courses introduced for the first time in 2025. The images are inspired by Luigi Boccherini, the composer from Lucca after whom the Conservatory is named.
For this entirely new branch of courses, I developed a distinct visual identity that retains the colors of the overall brand while adopting a more playful tone.

@lucia_dsgn